Our Portfolio
We find that it is not about the size of the company
We’ve had the fortunate opportunity to work with all different sizes and shapes of companies in various stages of growth over the years. We find that it is not about the size of the company or the product they offer or even the market they serve that makes us an ideal fit for certain organizations. It is all about the people and our combined passion to transform the sales and marketing functions into high-performing, revenue-generating machines. Our track record of success speaks for itself.
We’ve had the fortunate opportunity to work with all different sizes and shapes of companies in various stages of growth over the years. We find that it is not about the size of the company or the product they offer or even the market they serve that makes us an ideal fit for certain organizations. It is all about the people and our combined passion to transform the sales and marketing functions into high-performing, revenue-generating machines. Our track record of success speaks for itself.
Defining a bigger brand
A team of former elite military officers wanted to pivot its business from mainly keynote speaking to enterprise business consulting.
in90group conducted a quantitative market study along with a series of discovery sessions with the leadership team, customers, industry influencers, and competitors to help formulate a compelling message platform and tagline that defined the company as a consulting firm and event speakers.
in90group architected a series of demand generation and thought leadership programs that helped drive 2x increase for consulting services along with new messaging on their website that helped compress the sales cycle.
Revamping the brand
The nation’s largest 340B prescription drug software company was experiencing a decline in its market leadership position due to customer satisfaction issues and needed a fresh start in messaging and branding to regain its status in the market.
in90group conducted market research that captured the industry’s current concerns and matched the company’s value proposition to these issues.
in90group delivered a new message platform that was carried out across all of the marketing and sales materials. In addition, a new Proof Points library was delivered to support the new program and we built the company’s first ever Sales Certification Program to ensure each rep could consistently deliver the new messaging.
Building team message
Senturion Services, the services are of Sentry Data Systems, offered its software customers a value-added service to help optimize their savings from their programs, however the team was struggling to generate new business opportunities as the sales team was not clear on the value prop.
in90group interviews current customers, industry influencers, and the executive team to capture insights. In addition, we did a review of the competitors messaging, which revealed marketplace gaps that Senturion could fill.
in90group conducted a virtual workshop with the leadership and ultimately delivered a new message platform that was rolled out to the software sales team and incorporated into the service team’s website pages.
Driving demand
Care Heroes, a digital health solution provider that automates caregiver incentives and captures real time data, had been working with a single national payer for several years and the company leaders were ready to take the solution to the broader health community.
in90group conducted web-based and phone-based research to help Care Heroes better understand purchasing trends, top concerns, and decision drivers among health plan leaders.
in90group built the company’s first message platform and also revamped the company overview presentation and revamped the website content. Also, we identified and helped launch the company into an adjacent market where they have secured contracts with 3 of the top 5 homecare franchises.
Discovering competitive advantage
R1 RCM, a tech-enabled RCM service provider targeting hospitals, health systems, and physician groups, wanted to understand the competitive landscape and identify its true differentiators that mattered most to its target market by rebuilding its messaging.
in90group conducted a series of web-based surveys and phone-based interviews to capture the insights and information R1 was seeking. Chris Watson conducted a half-day, on-site workshop with the sales, marketing, and business leaders to discuss the key findings.
in90group delivered competitive battlecards for the sales team, an updated message platform, and company overview as well as a detailed go-to-market strategy that was executed by the company’s own market resources.
Drive brand awareness
Drive brand awareness
Corstrata, a tech-enabled services company offering certified wound care nurse availability, was new to the home healthcare market. They desired to define their value proposition in the crowded market and generate leads to fund the company’s growth.
in90group worked with Corstrata to capture and document the company’s unique value proposition and deliver a series of thought-leadership articles, assets, and demand generation campaigns that helped create new business opportunities.
in90group helped Corstrata identify an unmet market need for ostomy care, which helped expand the company’s total addressable market.
Differentiation and engagement
SA Ignite was at risk of being shut out of the Quality Payments Program market by HER vendors claiming to deliver a solution. The marketing team reached out to Porter Research and in90group to conduct industry research to better understand the evolving landscape.
in90group analyzed research results and identified a trend – among those who claimed they would be maximizing their payments by using their HER systems, they also reported that they didn’t understand their EHR QPP capabilities.
in90group prepared the white paper and press release that announced the research results and made the big, bold claim that many health systems were at risk of not reaching their QPP payment goals. The large coverage of this release across many of the industry’s media channels helped elevate the company’s solution above its competitors.
Demand generation
Demand generation
The product team at Avadyne Health was seeking to better understand what patients really wanted when it came to pre-service financial communications. The marketing team was looking for a way to properly position the company’s solution to financial leaders within hospitals and health systems.
in90group analyzed both the consumer and hospital research and identified significant gaps in between what consumers said they wanted and what providers thought they wanted and were prepared to deliver.
in90group launched the survey results, and it has been one of the most successful campaigns in company history. Even 2.5 years later, it is still a major feature on their website.
Building the brand
PriorAuth Now, a software company that helps hospitals, RCM companies, and specialty pharmacies eliminate manual processes, was looking for a comprehensive marketing firm to help launch its solutions to its target market.
in90group executed its full Relevance to Revenue process, which include industry research, messaging platform, content strategy, marketing plan, and tactical execution.
in90group built a new website, delivered and trained sales on new persona profiles, deployed email campaigns, and thought leadership content. We also identified a new VP of Marketing for the company who continued to execute the tactics outlines in the plan.
Market Expansion
Digital health solution provider seeks to expand total addressable market and drive higher valuation of the business
in90group researched multiple adjacent markets for size, competitive landscape, relevancy and market dynamics to guide Citus leadership on most appropriate market segment to pursue. In90group built and executed on go-to-market strategy for adjacent market.
By expanding total addressable market and demonstrating unique ability to “land and expand,” Citus was able to demonstrate significant value across multiple markets, resulting in 11x revenue valuation at exit to strategic partner.
Market Expansion
Digital health solution provider seeks to expand total addressable market and drive higher valuation of the business
in90group researched multiple adjacent markets for size, competitive landscape, relevancy and market dynamics to guide Citus leadership on most appropriate market segment to pursue. In90group built and executed on go-to-market strategy for adjacent market.
By expanding total addressable market and demonstrating unique ability to “land and expand,” Citus was able to demonstrate significant value across multiple markets, resulting in 11x revenue valuation at exit to strategic partner.
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Market Expansion
Digital health solution provider seeks to expand total addressable market and drive higher valuation of the business
in90group researched multiple adjacent markets for size, competitive landscape, relevancy and market dynamics to guide Citus leadership on most appropriate market segment to pursue. In90group built and executed on go-to-market strategy for adjacent market.
By expanding total addressable market and demonstrating unique ability to “land and expand,” Citus was able to demonstrate significant value across multiple markets, resulting in 11x revenue valuation at exit to strategic partner.
Market Expansion
Digital health solution provider seeks to expand total addressable market and drive higher valuation of the business
in90group researched multiple adjacent markets for size, competitive landscape, relevancy and market dynamics to guide Citus leadership on most appropriate market segment to pursue. In90group built and executed on go-to-market strategy for adjacent market.
By expanding total addressable market and demonstrating unique ability to “land and expand,” Citus was able to demonstrate significant value across multiple markets, resulting in 11x revenue valuation at exit to strategic partner.
Message Platform
Digital health solution provider seeks to expand total addressable market and drive higher valuation of the business
in90group researched multiple adjacent markets for size, competitive landscape, relevancy and market dynamics to guide Citus leadership on most appropriate market segment to pursue. In90group built and executed on go-to-market strategy for adjacent market.
By expanding total addressable market and demonstrating unique ability to “land and expand,” Citus was able to demonstrate significant value across multiple markets, resulting in 11x revenue valuation at exit to strategic partner.
Message Platform
Digital health solution provider seeks to expand total addressable market and drive higher valuation of the business
in90group researched multiple adjacent markets for size, competitive landscape, relevancy and market dynamics to guide Citus leadership on most appropriate market segment to pursue. In90group built and executed on go-to-market strategy for adjacent market.
By expanding total addressable market and demonstrating unique ability to “land and expand,” Citus was able to demonstrate significant value across multiple markets, resulting in 11x revenue valuation at exit to strategic partner.
Demand Generation
In90group was appointed to implement an improved sales and marketing plan for the market expansion of HCIdea. However, before in90group could initiate their plans for updated methods, measurable sales goals needed to be established to benchmark the terms of success and address current hindrances. The top two concurrent goals were defined as achieving an increase in qualified leads (the number of clients that intend to purchase) and driving long term sales growth. To forecast its potential and design long term marketing strategies, HCIdea also needed to be evaluated for its future value proposition. And determining its product market fit was another challenging responsibility.
In90group implemented fundamental marketing processes and tools to shape HCIdea’s product advancements. Sales enablement tools and materials for support such as the establishment of a sales pipeline, workflows, flyers, emails, messaging, webinars, and other lead building activities were all initiated and created. A demand generation program was also created to facilitate present and future product evaluations. Throughout duration of NCPDP’s engagement with in90group, in90group warranted complete collaboration. There was a great effort exerted in frequent communication and updates which went beyond solving the current issue at hand. It progressed into future strategies. For example, the management of qualified leads and service level agreements between sales team and marketing team was revisited and revised to improve product deployment decisions in the current state and in future situations. In90group even concluded their engagement with the development of alternative revenue growth strategies and recommendations for future go-to-market methods
In90group was able to help NCPDP grow their pipeline with a 200-300% increase in leads. NCPDP’s generated qualified leads to date are 138 marketing qualified leads (August 2017). The marketing qualified leads or MQLs are defined as a lead that is more likely to become a future client than other leads. In90group had to thoroughly study the demographics, activities, and behaviors of HCIdea’s base market to execute the forwardlooking lead building activities. Through their processes and implementation of marketing tools, in90group successfully aided NCPDP in increasing sales.
Demand Generation
In90group was appointed to implement an improved sales and marketing plan for the market expansion of HCIdea. However, before in90group could initiate their plans for updated methods, measurable sales goals needed to be established to benchmark the terms of success and address current hindrances. The top two concurrent goals were defined as achieving an increase in qualified leads (the number of clients that intend to purchase) and driving long term sales growth. To forecast its potential and design long term marketing strategies, HCIdea also needed to be evaluated for its future value proposition. And determining its product market fit was another challenging responsibility.
In90group implemented fundamental marketing processes and tools to shape HCIdea’s product advancements. Sales enablement tools and materials for support such as the establishment of a sales pipeline, workflows, flyers, emails, messaging, webinars, and other lead building activities were all initiated and created. A demand generation program was also created to facilitate present and future product evaluations. Throughout duration of NCPDP’s engagement with in90group, in90group warranted complete collaboration. There was a great effort exerted in frequent communication and updates which went beyond solving the current issue at hand. It progressed into future strategies. For example, the management of qualified leads and service level agreements between sales team and marketing team was revisited and revised to improve product deployment decisions in the current state and in future situations. In90group even concluded their engagement with the development of alternative revenue growth strategies and recommendations for future go-to-market methods
In90group was able to help NCPDP grow their pipeline with a 200-300% increase in leads. NCPDP’s generated qualified leads to date are 138 marketing qualified leads (August 2017). The marketing qualified leads or MQLs are defined as a lead that is more likely to become a future client than other leads. In90group had to thoroughly study the demographics, activities, and behaviors of HCIdea’s base market to execute the forwardlooking lead building activities. Through their processes and implementation of marketing tools, in90group successfully aided NCPDP in increasing sales.
Relevance to Revenue
In90group was appointed to implement an improved sales and marketing plan for the market expansion of HCIdea. However, before in90group could initiate their plans for updated methods, measurable sales goals needed to be established to benchmark the terms of success and address current hindrances. The top two concurrent goals were defined as achieving an increase in qualified leads (the number of clients that intend to purchase) and driving long term sales growth. To forecast its potential and design long term marketing strategies, HCIdea also needed to be evaluated for its future value proposition. And determining its product market fit was another challenging responsibility.
In90group implemented fundamental marketing processes and tools to shape HCIdea’s product advancements. Sales enablement tools and materials for support such as the establishment of a sales pipeline, workflows, flyers, emails, messaging, webinars, and other lead building activities were all initiated and created. A demand generation program was also created to facilitate present and future product evaluations. Throughout duration of NCPDP’s engagement with in90group, in90group warranted complete collaboration. There was a great effort exerted in frequent communication and updates which went beyond solving the current issue at hand. It progressed into future strategies. For example, the management of qualified leads and service level agreements between sales team and marketing team was revisited and revised to improve product deployment decisions in the current state and in future situations. In90group even concluded their engagement with the development of alternative revenue growth strategies and recommendations for future go-to-market methods
In90group was able to help NCPDP grow their pipeline with a 200-300% increase in leads. NCPDP’s generated qualified leads to date are 138 marketing qualified leads (August 2017). The marketing qualified leads or MQLs are defined as a lead that is more likely to become a future client than other leads. In90group had to thoroughly study the demographics, activities, and behaviors of HCIdea’s base market to execute the forwardlooking lead building activities. Through their processes and implementation of marketing tools, in90group successfully aided NCPDP in increasing sales.
Message Platform
In90group was appointed to implement an improved sales and marketing plan for the market expansion of HCIdea. However, before in90group could initiate their plans for updated methods, measurable sales goals needed to be established to benchmark the terms of success and address current hindrances. The top two concurrent goals were defined as achieving an increase in qualified leads (the number of clients that intend to purchase) and driving long term sales growth. To forecast its potential and design long term marketing strategies, HCIdea also needed to be evaluated for its future value proposition. And determining its product market fit was another challenging responsibility.
In90group implemented fundamental marketing processes and tools to shape HCIdea’s product advancements. Sales enablement tools and materials for support such as the establishment of a sales pipeline, workflows, flyers, emails, messaging, webinars, and other lead building activities were all initiated and created. A demand generation program was also created to facilitate present and future product evaluations. Throughout duration of NCPDP’s engagement with in90group, in90group warranted complete collaboration. There was a great effort exerted in frequent communication and updates which went beyond solving the current issue at hand. It progressed into future strategies. For example, the management of qualified leads and service level agreements between sales team and marketing team was revisited and revised to improve product deployment decisions in the current state and in future situations. In90group even concluded their engagement with the development of alternative revenue growth strategies and recommendations for future go-to-market methods
In90group was able to help NCPDP grow their pipeline with a 200-300% increase in leads. NCPDP’s generated qualified leads to date are 138 marketing qualified leads (August 2017). The marketing qualified leads or MQLs are defined as a lead that is more likely to become a future client than other leads. In90group had to thoroughly study the demographics, activities, and behaviors of HCIdea’s base market to execute the forwardlooking lead building activities. Through their processes and implementation of marketing tools, in90group successfully aided NCPDP in increasing sales.
Marketing Automation & Measurement
In90group was appointed to implement an improved sales and marketing plan for the market expansion of HCIdea. However, before in90group could initiate their plans for updated methods, measurable sales goals needed to be established to benchmark the terms of success and address current hindrances. The top two concurrent goals were defined as achieving an increase in qualified leads (the number of clients that intend to purchase) and driving long term sales growth. To forecast its potential and design long term marketing strategies, HCIdea also needed to be evaluated for its future value proposition. And determining its product market fit was another challenging responsibility.
In90group implemented fundamental marketing processes and tools to shape HCIdea’s product advancements. Sales enablement tools and materials for support such as the establishment of a sales pipeline, workflows, flyers, emails, messaging, webinars, and other lead building activities were all initiated and created. A demand generation program was also created to facilitate present and future product evaluations. Throughout duration of NCPDP’s engagement with in90group, in90group warranted complete collaboration. There was a great effort exerted in frequent communication and updates which went beyond solving the current issue at hand. It progressed into future strategies. For example, the management of qualified leads and service level agreements between sales team and marketing team was revisited and revised to improve product deployment decisions in the current state and in future situations. In90group even concluded their engagement with the development of alternative revenue growth strategies and recommendations for future go-to-market methods
In90group was able to help NCPDP grow their pipeline with a 200-300% increase in leads. NCPDP’s generated qualified leads to date are 138 marketing qualified leads (August 2017). The marketing qualified leads or MQLs are defined as a lead that is more likely to become a future client than other leads. In90group had to thoroughly study the demographics, activities, and behaviors of HCIdea’s base market to execute the forwardlooking lead building activities. Through their processes and implementation of marketing tools, in90group successfully aided NCPDP in increasing sales.
Market Intelligence
In90group was appointed to implement an improved sales and marketing plan for the market expansion of HCIdea. However, before in90group could initiate their plans for updated methods, measurable sales goals needed to be established to benchmark the terms of success and address current hindrances. The top two concurrent goals were defined as achieving an increase in qualified leads (the number of clients that intend to purchase) and driving long term sales growth. To forecast its potential and design long term marketing strategies, HCIdea also needed to be evaluated for its future value proposition. And determining its product market fit was another challenging responsibility.
In90group implemented fundamental marketing processes and tools to shape HCIdea’s product advancements. Sales enablement tools and materials for support such as the establishment of a sales pipeline, workflows, flyers, emails, messaging, webinars, and other lead building activities were all initiated and created. A demand generation program was also created to facilitate present and future product evaluations. Throughout duration of NCPDP’s engagement with in90group, in90group warranted complete collaboration. There was a great effort exerted in frequent communication and updates which went beyond solving the current issue at hand. It progressed into future strategies. For example, the management of qualified leads and service level agreements between sales team and marketing team was revisited and revised to improve product deployment decisions in the current state and in future situations. In90group even concluded their engagement with the development of alternative revenue growth strategies and recommendations for future go-to-market methods
In90group was able to help NCPDP grow their pipeline with a 200-300% increase in leads. NCPDP’s generated qualified leads to date are 138 marketing qualified leads (August 2017). The marketing qualified leads or MQLs are defined as a lead that is more likely to become a future client than other leads. In90group had to thoroughly study the demographics, activities, and behaviors of HCIdea’s base market to execute the forwardlooking lead building activities. Through their processes and implementation of marketing tools, in90group successfully aided NCPDP in increasing sales.
Digital Marketing
In90group was appointed to implement an improved sales and marketing plan for the market expansion of HCIdea. However, before in90group could initiate their plans for updated methods, measurable sales goals needed to be established to benchmark the terms of success and address current hindrances. The top two concurrent goals were defined as achieving an increase in qualified leads (the number of clients that intend to purchase) and driving long term sales growth. To forecast its potential and design long term marketing strategies, HCIdea also needed to be evaluated for its future value proposition. And determining its product market fit was another challenging responsibility.
In90group implemented fundamental marketing processes and tools to shape HCIdea’s product advancements. Sales enablement tools and materials for support such as the establishment of a sales pipeline, workflows, flyers, emails, messaging, webinars, and other lead building activities were all initiated and created. A demand generation program was also created to facilitate present and future product evaluations. Throughout duration of NCPDP’s engagement with in90group, in90group warranted complete collaboration. There was a great effort exerted in frequent communication and updates which went beyond solving the current issue at hand. It progressed into future strategies. For example, the management of qualified leads and service level agreements between sales team and marketing team was revisited and revised to improve product deployment decisions in the current state and in future situations. In90group even concluded their engagement with the development of alternative revenue growth strategies and recommendations for future go-to-market methods
In90group was able to help NCPDP grow their pipeline with a 200-300% increase in leads. NCPDP’s generated qualified leads to date are 138 marketing qualified leads (August 2017). The marketing qualified leads or MQLs are defined as a lead that is more likely to become a future client than other leads. In90group had to thoroughly study the demographics, activities, and behaviors of HCIdea’s base market to execute the forwardlooking lead building activities. Through their processes and implementation of marketing tools, in90group successfully aided NCPDP in increasing sales.
Sales Enablement
In90group was appointed to implement an improved sales and marketing plan for the market expansion of HCIdea. However, before in90group could initiate their plans for updated methods, measurable sales goals needed to be established to benchmark the terms of success and address current hindrances. The top two concurrent goals were defined as achieving an increase in qualified leads (the number of clients that intend to purchase) and driving long term sales growth. To forecast its potential and design long term marketing strategies, HCIdea also needed to be evaluated for its future value proposition. And determining its product market fit was another challenging responsibility.
In90group implemented fundamental marketing processes and tools to shape HCIdea’s product advancements. Sales enablement tools and materials for support such as the establishment of a sales pipeline, workflows, flyers, emails, messaging, webinars, and other lead building activities were all initiated and created. A demand generation program was also created to facilitate present and future product evaluations. Throughout duration of NCPDP’s engagement with in90group, in90group warranted complete collaboration. There was a great effort exerted in frequent communication and updates which went beyond solving the current issue at hand. It progressed into future strategies. For example, the management of qualified leads and service level agreements between sales team and marketing team was revisited and revised to improve product deployment decisions in the current state and in future situations. In90group even concluded their engagement with the development of alternative revenue growth strategies and recommendations for future go-to-market methods
In90group was able to help NCPDP grow their pipeline with a 200-300% increase in leads. NCPDP’s generated qualified leads to date are 138 marketing qualified leads (August 2017). The marketing qualified leads or MQLs are defined as a lead that is more likely to become a future client than other leads. In90group had to thoroughly study the demographics, activities, and behaviors of HCIdea’s base market to execute the forwardlooking lead building activities. Through their processes and implementation of marketing tools, in90group successfully aided NCPDP in increasing sales.
