About Us

About Us

Delivering results

In90group is a team of seasoned, C-level marketing, sales and operational executives who have more than 20 years of experience each in architecting and executing high-growth strategies for technology companies. Since we have all been there done that, we have a unique understanding of the challenges you face in trying to transform your business without jeopardizing existing revenue streams or dampening your entrepreneurial spirit.

Meet The Team

Chris Watson

As the founder of in90group, Chris Watson delivers expertise gained through more than 20 years serving in different sales and marketing leadership roles for technology companies.

Leisha Richardson

Leisha Richardson brings expertise gained through 20 years of serving in sales and marketing leadership and consulting roles, guiding and developing marketing strategies for rapidly evolving technology and organizations.

Norbert Hudak

Norbert Hudak is a dynamic executive with a 20-plus-year portfolio driving strategic marketing, sales, business development, brand management, and product management efforts.

Affiliate Partners

We help companies of all sizes evaluate their marketing tech stacks and determine the appropriate tools. For marketing automation platforms, we are a certified Hubspot partner, enabling our clients to receive special discounts.

We recommend companies supplement outbound marketing efforts with sales calls. MemoryBlue has delivered powerful results for many of our clients.

We know websites can be powerful demand generation tools, and we’ve partnered with Weblify for rapidly delivering high-performing websites.

About in90group

We are a team of seasoned marketing, sales, and operational executives who each have 20+ years of experience in building and executing high-growth go-to-market plans.

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Chris Watson

CEO & Founding Partner

As the founder of in90group, Chris Watson delivers expertise gained through more than 20 years serving in different sales and marketing leadership roles for technology companies. After experiencing the unique challenges high-growth companies face as they work to evolve their businesses without jeopardizing existing revenue streams or dampening their entrepreneurial spirit, Chris decided to create in90group. By delivering actionable, evidence-based blueprints within 90 days, in90group helps companies jump-start their go-to-market strategies and create larger-than-life product and company brands.

With deep domain expertise in healthcare IT and financial services technology, Chris has a proven track record of quickly understanding market dynamics and equipping companies with strategies and tactics that increase market relevance and drive significant revenue growth. In her most recent role as COO and CMO of Brightree, a SaaS-based healthcare IT software company, Chris architected and executed the company’s marketing, sales, M&A and product growth strategies that resulted in growth from $27M to $100M in only four years. While at S1 Corporation, a financial services software company, she led global marketing as the business grew from $20M to $400M both organically and through accretive acquisitions. During her time with several start-up and early stage companies, she was able to take these companies to the next level and achieve remarkable results.

In 2012, Watson was awarded CMO of the Year by the Technology Alliance of Georgia (TAG), for her accomplishments in results-oriented marketing strategy and execution. In 2014, she was named a Women of the Year finalist by Women in Technology (WIT), which recognizes women leaders who have demonstrated success in both their professional careers and community endeavors. She is an active member of several healthcare and technology associations, including HIMSS, TAG, WIT and the Institute for Healthcare Information Technology (IHIT) and has been published in key healthcare IT publications including Health IT News, Health Data Management, and Healthcare Musings. Watson graduated Magna Cum Laude from the Department of Communications at the University of Alabama.

Leisha Richardson

CEO & Founding Partner

Leisha Richardson brings expertise gained through 20 years of serving in sales and marketing leadership and consulting roles, guiding and developing marketing strategies for rapidly evolving technology and organizations. Her experience stretches across both B2B and B2C experience in healthcare, financial services, and real estate, with core competencies in market and customer needs analysis, marketing operations, traditional and digital marketing, and the development of integrated marketing programs designed to drive revenue, customer acquisition and customer loyalty. In her role prior to joining the in90group team, she was Director of Marketing for ACI Worldwide, she led the SaaS solutions field marketing team to develop and execute strategic marketing plans for multiple verticals, including financial services, consumer finance, payments, and insurance. Her efforts led the team to increase marketing contribution to the sales pipeline delivering more than $20M in new revenue opportunities.

Prior to ACI, Leisha was the Director of Marketing for S1 Corporation where she was responsible for the development and execution of all aspects of marketing across the Americas community financial services and payments business units. In these roles, she was directly responsible for developing and executing a wide range of marketing programs, including end-user adoption, content marketing, large and small customer and prospect events, and product launches. Throughout her career, she has provided marketing and public relations consulting services to high tech firms across many markets.

Leisha is an accomplished writer and has been published in several banking and industry technology publications, including Independent Banker, Bankers Digest, Internet Banking Commentary, and served on the editorial board for Internet Banking Commentary. Also, an active volunteer in her community, Leisha served as the Secretary and Community Relations Director for the Wells Branch Soccer Association in Austin, TX for several years.

Norbert Hudak

CEO & Founding Partner

Norbert Hudak is a dynamic executive with a 20-plus-year portfolio driving strategic marketing, sales, business development, brand management, and product management efforts. He brings a highly analytical, data-driven approach to build brands and drive revenue for in90group clients. His experience in leading go-to-market strategies and execution for healthcare IT and services companies as well as his development of messaging platforms, thought leadership content, case studies, and B2B research studies are core to the growth and direction of in90group clients. As the son of a fireman, he runs toward a challenge and embraces the opportunity to make a difference.

Prior to in90group, Norbert was the Chief Marketing & Strategy Officer at Trella Health (formerly Excel Health), a venture-backed, ground-breaking B2B Software-as-a-Service (SaaS) healthcare analytics company. Since joining the company as its first customer-facing executive in 2016, he led sales, marketing, and strategy, guiding the company to 25x revenue growth in three years in the hospice and home health segments. He then paved the way for the company to enter $2B new addressable markets including skilled nursing, medical groups, and health systems. Norbert developed the company’s sales and marketing teams, drove major thought leadership initiatives, and launched its demand generation platform.

Prior to Trella Health, Norbert served in progressively larger marketing leadership roles in the CPG and media sectors at companies such as Nestlé, Danone and Warner Bros, before moving to the independent entertainment segment where he built branded business units and contributed to $250M annual revenue by developing content and distribution strategies for major entertainment brands such as The Weinstein Co, WWE, National Geographic, Discovery, Scholastic, Jim Henson Company, Sesame Workshop, and several independent production companies.

Norbert was retained as Head of marketing through three media acquisitions in five years. Through these acquisitions, he drove post-merger integration and implementing sales and marketing best practices, while retaining key staff and business partnerships.

Norbert has been active in the Home Care and Hospice Financial Managers Association (HHFMA) and works closely with several trade associations such as NAHC and NHPCO and is published in JAMDA. Norbert earned his MBA from the Kellogg Graduate School of Management and his BS in Business Administration from the University of California at Berkeley.